Tim Cook just called augmented reality a “core technology.” These visionary companies are way ahead of him.

When Steve Jobs’ successor calls a technology “profound,” entrepreneurs, VCs and moguls take notice. The sharpest minds in tech are paying close attention to augmented reality (AR), technology that displays digital visuals and information over the physical world through wearable or portable devices, and for good reason.

Three startups are currently crushing it in AR, and might define the future before the tech giants do. One of these companies might just be the next unicorn.

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